Magil Construction,
"Spotlight: Women in Construction"
Bilingual Social Campaign

A multi-regional, week-long initiative celebrating diversity and workplace excellence.

The Objective

In celebration of International Women’s Day 2026, I collaborated with the Marketing Director, Senior graphic designer as well as Ontario and Montreal administrative team members to launch a week-long digital "Spotlight" series. This campaign was designed to amplify the presence of women across Magil Construction, fostering a sense of unity between our Montreal and Ontario offices and bridging the gap between field operations and corporate management.

Role: Lead Graphic designer, Video Editor

Collaborators: Marketing Director (Strategy, Regional Coordination), Administrative Coworkers (Internal Coordination, photography), Senior Graphic Designer (Content Coordinator)

Tools: Canva, After Effects, LinkedIn Analytics, Project Management software.

  • Post of Camille

    Camille (Estimator): 111 interactions, 2 comments, and 3 reposts.

  • Post of Jennifer

    Jennifer (Site Superintendent): 78 interactions and 9 comments.

  • Post of Stéphanie

    Stéphanie (Procurement Manager): 42 interactions and 1 repost.

  • Post of Charlotte

    Charlotte (Accounting Supervisor): 46 interactions and 2 comments.

  • Post of Renée-Gabrielle

    Renée Gabrielle (Quality Coordinator): 73 interactions and 2 reposts.

  • Post of Lisa

    Lisa (HSEQ Advisor): 70 interactions and 2 comments.

  • Post of My-Ly

    My-Ly (Project Coordinator): 138 interactions, 5 comments, and 3 reposts.

  • Post of Ghazel

    Ghazel (Estimator): 46 interactions and 2 comments.

  • Post of Sarah

    Sarah (Project Manager): 66 interactions and 1 comment.

  • Post of Nicole

    Nicole (Project Coordinator): 95 interactions, 4 comments, and 3 reposts.

Campaign Performance & Reach

The "Spotlight: Women in Construction" campaign generated significant engagement across Magil Construction’s professional network, validating the strategy of authentic, person-first storytelling.

Campaign Impact: A Unified Cultural Narrative

Beyond the creative deliverables, this project served as a strategic bridge across the company’s diverse operational layers. The campaign saw exceptional organic reach, with some individual spotlights garnering over 130+ interactions and multiple reposts. More importantly, by highlighting real faces from both the office and active job sites, the campaign achieved three key objectives:

Unifying Regional Offices:

Creating a shared narrative between Montreal and Ontario.

The Collaborative Process

This project was a true exercise in cross-functional coordination:

  • Strategic Coordination: Worked closely with the Marketing Director, Senior graphic designer as well as Ontario and Montreal administrative team members to identify and feature women across all levels of the organization.

  • Content Sourcing: Collaborated with on-site and office coworkers to capture authentic, real-time photography of our teams in action.

  • Bilingual Deployment: Managed the daily distribution of tailored content—English for Ontario and French for Montreal—ensuring linguistic and cultural relevance for both markets.

  • Creative Execution: I served as the lead designer and video editor, transforming raw photography and collaborative copy into a high-impact daily social calendar.

Humanizing the Job Site:

Validating the essential roles of women in technical, on-site, and administrative positions.

Authentic Representation:

Proving Magil’s commitment to a modern, inclusive construction industry. It turned an international milestone into a localized, personal celebration that resonated deeply with the employees themselves.

The Creative Solution

I spearheaded a week-long digital "takeover" from March 2nd to March 8th, managing the end-to-end production of daily social content for both the Montreal and Ontario markets.

  • Bilingual Content Strategy: Produced two unique LinkedIn posts every day, 14 distinct posts over seven days, maintaining a consistent brand voice while highlighting individual professional achievements.

  • Video Production & Motion Graphics: The campaign culminated in two flagship videosthat I produced for March 8th, using a "photo-mosaic" concept to showcase the collective strength and diversity of the Magil workforce.

  • Brand Voice: Utilized high-contrast, minimalist typography and a brand-accurate palette to ensure the campaign felt like a natural extension of the Magil "Building with Vision" identity.

  • Real-Time Content Aggregation: We curated on-site photography throughout the week to ensure the final videos felt organic and reflected the actual faces of the 2026 workforce.

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